Coca-Cola Andina is advancing its fintech vertical with a strategy to digitize distribution and payment channels, generating data that opens up opportunities to create more complex products such as credit placement.
The fintech commitment comes from the need to address issues such as cash management and payment settlements, the responsibilities of carriers responsible for delivering soft drinks to 260,000 micro, small and medium-sized enterprises (MSMEs), customers Coca-Cola. Andina is distributed in Paraguay, Chile, Argentina and Brazil (in the last three countries it has a partial license for production and distribution).
The company has identified that its customers are making progress in using digital wallets, but their funds are not sufficient because there is still a significant presence of physical money. For this reason, it introduced POS in May (point of sale)a B2B2C solution (business to business to customer) expand digital payment collection and create accessible means to facilitate the collection of subsidiary Andina.